Fundsupermart vs Dollardex

One of the very frequent questions that are asked when looking for a suitable online unit trust distributor is that whether one should choose Fundsupermart (FSM) or Dollardex. This is a question that I had asked myself before and had no real answer for it. However, my choices of investment platform after a period of holding accounts with both somehow pointed in the direction of Fundsupermart.

Why Fundsupermart? Between the 2, Dollardex charges a lower sales charge which immediately translates into cost savings and hence a high investment amount. When it comes to large amounts, such small differences of 1% still constitute a significant sum. Perhaps I have been a small time investor who does not really feel the pinch of the extra amount but more likely, I am more comfortable with Fundsupermart's website and interfaces.

Fundsupermart has a nice homepage that is pleasing to my eyes. Its services had been good, having online forums, portfolio tracking, analysis and even a free quarterly magazine if your investments cross a stipulated amount. Being well established, I have not seen FSM really advertising its services, believing that it goes round through worth of mouth and its reputation.

Dollardex uses a website that is heavy on words and I find it a strain to go through such a wordy site. It has the usual functionalities but lags FSM in that it has no online forums or free magazines. Dollardex also does make use of advertising such as Google Adwords and it is not uncommon to find its advertisements appearing on the Adsense of this page.

Which one is a better choice? Personally I prefer using Fundsupermart even though it costs slightly more. However, if I get a windfall and have a large sum to invest, I will definitely go with Dollardex in order to gain the immediate cost savings.